Communication with the social traveller 2.0 on spain.info and france.fr

Authors

DOI:

https://doi.org/10.24197/ogigia.20.2016.71-84

Keywords:

Spain.info, france.fr, tourism communication, social traveller 2.0, tourism website

Abstract

This article analyses the importance of the presence of the social traveller 2.0 in the act of communication on tourist websites, specifically on the homepages of official tourism websites in Spain (spain.info) and France (france.fr). Through qualitative analysis, the study allows for similarities and differences between the websites to be identified and interpreted, as well as the repercussions for communication in tourism promotion.

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Published

2016-09-11

Issue

No. 20 (2016)

Section

Artículos

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How to Cite

Communication with the social traveller 2.0 on spain.info and france.fr. (2016). Ogigia. Revista Electrónica De Estudios Hispánicos, 20, 71-84. https://doi.org/10.24197/ogigia.20.2016.71-84