Formas de tratamiento y evaluación en español como recursos de toma de posturas en la co-construcción de reseñas de productos en YouTube
DOI:
https://doi.org/10.24197/redd.1.2018.123-156Palabras clave:
posicionamiento, evaluación, fórmulas de tratamiento, reseñas en línea, comentarios textuales, YouTubeResumen
Los entornos de participación en línea se han convertido en espacios privilegiados por las oportunidades que ofrecen para desplegar diferentes puntos de vista e ideologías. YouTube, como sitio popular para ver videos y trabajar en red, constituye un nuevo espacio medial que invita tanto a la toma de posición individual como colaborativa de participantes que se reúnen virtualmente, para tratar un tópico particular, un asunto o suceso descripto visualmente y discutido textualmente mediante comentarios en español que se postean en el sitio. Esta dinámica interaccional da pie a una secuencia dialógica de comentarios o posteos a través de los cuales se formulan posicionamientos que adhieren o se contraponen a otros formulados anteriormente. A partir de estos planteos, este artículo aborda un estudio exploratorio de los posicionamientos individuales y colaborativos en los comentarios en español que hacen los participantes a reseñas de productos en línea. Específicamente, se hace foco en las fórmulas de tratamiento y en las manifestaciones de evaluación, como recursos lingüísticos que los participantes utilizan para adoptar y negociar posicionamientos en ambos niveles, interdiscursivo e intradiscursivo.
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REFERENCES
Androutsopoulos, J. (2013). Participatory culture and metalinguistic discourse: Performing and negotiating German dialects on YouTube. Discourse, 2: 47-71
Androutsopoulos, J. (2011). From Variation to Heteroglossia in the Study of Computer-Mediated Discourse. In Thurlow, C. and K. Mroczek (eds.) Digital Discourse: 277-298. New York: Oxford University Press.
Arias, C. (2014). El metadiscurso en columnas de opinion y en los comentarios de lectores en un ambiente virtual y public. Spanish in Context, 11(2): 155-174
Bassett, E. H. & K. O’Riordan (2002). Ethics of Internet Research: Contestingthe Human Subjects Research Model, Ethics and Information Technology 4: 233-47.
Baym, N. (1996). Agreements and Disagreements in a Computer-Mediated Discussion. Research on Language and Social Interaction 29: 315-345.
Bednarek, M. (2009). An astonishing seaso of destiny!Evaluation in blubs used for advertising TV series. In Thompson G. and L. Alba-Juez (eds) Evaluation in Context. Amsterdam: John Benjamins: 197-220.
Biber, D., et al. (1999). Longman Grammar of Spoken and Written English. London: Longman
Bijker, W.E. (1987). The social Construction f Bakelite: Toward a Theory of Invention. In W. E: Bijker, T.P Hughes and T. Pinch (eds.) The Social Construction of Technological Systems: New Directions in the Sociology and History of Technology. Cambridge, MA: MIT Press: 159-87.
Bolander, B. (2012). Disagreements and agreements in personal/diary blogs: A closer look at responsiveness Journal of Pragmatics 44 (12): 1607-1622.
Bolander, B. (2013). Language and Power in Blogs: Interaction, Disagreements and Agreements. Amsterdam: John Benjamins
Burgess, J.E. & J.B. Green (2009). YouTube: Online video and participatory culture. Cambridge: Polity.
Carricaburu, N. (2004). El voseo en la historia y en la lengua de hoy. Las fórmulas de tratamiento en el español actual. El castellano. Org. La página del idioma español. Disponible en http://www.elcastellano.org/ns/edicion/2004/julio/voseo.html
Cautín-Epifani, V. (2015). Poder virtual y formas de tratamiento en el discurso mediado por computadora: exploración en una red comunicativa virtual. Forma y Función, 28 (1): 55-78
Chun, E. & K. Walters, (2011). Orienting to Arab Orientalisms: Language, race, and humor in a YouTube video. In Crispin Thurlow & Kristine Mroczek (eds.). Digital Discourse: Language in the New Media: 251-273. Oxford: Oxford University Press.
Chayco, M. (2008). Portable Communities. The Social Dynamics of Online and Mobile Connectedness. New York: State University of New York Press.
Daniel, M. & A. Spencer (2009). The vocative– an outlier case. In A. Malčukov & A. Spencer (eds.), The Oxford Handbook of Case: 626–634. Oxford: Oxford University Press.
Dubois, J. (2007). The Stance Triangle. In Englebretson, R. (ed.) Stancetaking in Discourse. Amsterdam: John Benjamins.
Eggins, S. & D. Slade (1997). Analysing Casual Conversation. London: Equinox.
Englebretson, R. (ed.) (2007). Stancetaking in Discourse. Amsterdam: John Benjamins.
Fasold, R.W. (1990). The Sociolinguistics of Language. Oxford: Oxford University Press.
Fetzer, A. & Oishi, E. (2014). “Evidentiality in discourse”. Intercultural Pragmatics 11(3): 321-332.
Giammatteo, M., P. Gubitosi & A. Parini (2018). “La comunicación mediada por computadora”. In Mabel Giammatteo, Patricia Gubitosi & Alejandro Parini (eds.) El español en la red. Madrid: Iberoamericana Vervuert: 11-26.
Goodwin, C. (2006). The Hidden Life of Girls: Games of Stance, Status, and Exclusion. Oxford: Blackwell.
Granato, L. & A. Parini (2015). Online follow-ups as evaluative reactions to two visits of the Argentine President to the United States. In Anita Fetzer, Elda Weizman and Lawrence N. Berlin (eds.) The Dynamics of Political Discourse: Forms and Functions of Follow-Ups, Amsterdam: John Benjamins
Guerra Bernal, N. (2008). El discurso conflictivo en interacciones coloquiales en ingles y español. In Briz, A.; A. Hidalgo; M. Albelda; J. Contreras and N. Hernández Flores (eds) Cortesía y conversación: de lo escrito a lo oral .III Coloquio Internacional del Programa EDICE. Valencia: Universidad de Valencia.
Halliday, M.A.K. & C. Matthiessen (2004)6 An Introduction to Functional Grammar. London: Arnold.
Hennig-Thurau, T. et. al. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18 (1): 38-52.
Hunston, S. & G. Thompson (1999). Evaluation in Text. Authorial Stance and the Construction of Discourse. Oxford: Oxford University Press.
Jones, R., A. Chik & C. Hafner (eds.) (2015). Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age. New York: Routledge.
Kozinets, R. (2010). Netnography. Doing Ethnographic Research Online. London: Sage.
Kuehn, K. (2011). Prosumer-Citizenship and the local: A critical Case study of Consumer Reviewing on Yelp. Unpublished dissertation, Pennsylvania State University.
Labov, W. (1972). Language in the Inner City: Studies in Black English Vernacular. Philadelphia: University of Philadelphia Press.
Labov, W. & J. Waletsky (1967). “Narrative analysis. Oral versions of narrative experiences.” In Helm, J. (ed.) Essays on the Verbal and Visual Arts, 12-44. Seattle: University of Washington Press.
Landert, D. & A. H. Jucker (2011). “Private and Public in Mass Media Communication: From Letters to the Editor to Online Commentaries” Journal of Pragmatics 43:1422-1434.
Lang, P. G. (2007). “Commenting on comments: Investigating responses to antagonism on YouTube”. Society for Applied Anthropology Conference. 31: 163-190.
Leech, G. (1999). “The distribution and Function of Vocatives in American and British English Conversation”, in Hasselgård Hilde and Signe Oksefjell (eds.) Out of Corpora: Studies in Honour of Stig Johansson, Amsterdam Rodopi: 107-118
McCarthy, M. & A. O’Keeffe (2003). “‘What's in a name?’ vocatives in casual conversations and radio phone-in calls”. Language and Computers, 46(1): 153-185.
Martin, J. R., & D. Rose (2003). Working with Discourse. Meaning beyond the Clause. London: Continuum.
Martin J. R., & P. White (2005). The Language of Evaluation. Appraisal in English. London and New York: Palgrave Mackmillan.
Mudambi, S. & D. Schuff (2010). What makes a helpful online review? A study of consumer reviews on Amazon.com. MIS Quarterly, 34(1): 185-200.
Parini, A. & A. Fetzer (in press). Evidentiality and Stance in YouTube comments on smartphone reviews. Internet Pragmatics. (Accepted for publication August 2018).
Parini, A. & L. Granato (2016). “Discourse functions and resources in the co-construction of YouTube technology product reviews”. Paper presented at the 3rd International Pragmatics Conference. American Pragmatics Association. Indiana, Bloomington, United States. 4-6 November 2016.
Pinch, T. & F. Kesler (2011). How Aunt Ammy gets her free luch: A study of the top thousand customer reviewers at Amazon.com. Available online: https://docs.google.com/viewer? a=v&pid=sites&srcid=ZnJlZWx1bmNoLm1lfHRlc3R8Z3g6NDgOMjliMjM30WQzMWRlNw.
Pullen, D., C. Gitsaki & M. Baguley (2010). Technoliteracy, Discourse and Social Practice. Frameworks and Applications in the Digital Age. New York: Information Science Reference
Reicher, S. ([1982] 2010). “The determination of collective behaviour”, in Tajfel (ed.) Social Identity and Intergroup Relations: 41-83, Cambridge: Cambridge University Press.
Tajfel, H. (1972). “La catégorisation sociale”. In Moscovici, S. (ed.) Introduction à la psychologie sociale. Paris: Larousse.
Thelwall, M., P. Sud & F. Vis (2012). “Commenting on YouTube videos: From Guatemalan Rock to El Big Bang”. Journal of the American Society for Information Science and Technology, 63(3), 616-629.
Tucker, G. (1998). The Lexicogrammar of Adjectives. A Systemic Functional Approach to Lexis. London and New York: Cassell.
Vásquez, C. (2012). Narrativity and involvement in online consumer reviews: Thew case of TripAdvisor. Narrative Inquiry, 22 (1), 105-21
Vásquez, C. (2014). The Discourse of Online Consumer Reviews. London: Bloomsbury.
Vela Delfa, C. (2018). Organización y estructura de los mensajes de correo electrónico. Tonos Digital, 34: 1-28
Wardhough, R. (1986). An introduction to sociolinguistics. Oxford: Blackwell.
Warner, M. (2002) Publics and Counterpublics. New York: Zone Books
Androutsopoulos, J. (2013). Participatory culture and metalinguistic discourse: Performing and negotiating German dialects on YouTube. Discourse, 2: 47-71
Androutsopoulos, J. (2011). From Variation to Heteroglossia in the Study of Computer-Mediated Discourse. In Thurlow, C. and K. Mroczek (eds.) Digital Discourse: 277-298. New York: Oxford University Press.
Arias, C. (2014). El metadiscurso en columnas de opinion y en los comentarios de lectores en un ambiente virtual y public. Spanish in Context, 11(2): 155-174
Bassett, E. H. & K. O’Riordan (2002). Ethics of Internet Research: Contestingthe Human Subjects Research Model, Ethics and Information Technology 4: 233-47.
Baym, N. (1996). Agreements and Disagreements in a Computer-Mediated Discussion. Research on Language and Social Interaction 29: 315-345.
Bednarek, M. (2009). An astonishing seaso of destiny!Evaluation in blubs used for advertising TV series. In Thompson G. and L. Alba-Juez (eds) Evaluation in Context. Amsterdam: John Benjamins: 197-220.
Biber, D., et al. (1999). Longman Grammar of Spoken and Written English. London: Longman
Bijker, W.E. (1987). The social Construction f Bakelite: Toward a Theory of Invention. In W. E: Bijker, T.P Hughes and T. Pinch (eds.) The Social Construction of Technological Systems: New Directions in the Sociology and History of Technology. Cambridge, MA: MIT Press: 159-87.
Bolander, B. (2012). Disagreements and agreements in personal/diary blogs: A closer look at responsiveness Journal of Pragmatics 44 (12): 1607-1622.
Bolander, B. (2013). Language and Power in Blogs: Interaction, Disagreements and Agreements. Amsterdam: John Benjamins
Burgess, J.E. & J.B. Green (2009). YouTube: Online video and participatory culture. Cambridge: Polity.
Carricaburu, N. (2004). El voseo en la historia y en la lengua de hoy. Las fórmulas de tratamiento en el español actual. El castellano. Org. La página del idioma español. Disponible en http://www.elcastellano.org/ns/edicion/2004/julio/voseo.html
Cautín-Epifani, V. (2015). Poder virtual y formas de tratamiento en el discurso mediado por computadora: exploración en una red comunicativa virtual. Forma y Función, 28 (1): 55-78
Chun, E. & K. Walters, (2011). Orienting to Arab Orientalisms: Language, race, and humor in a YouTube video. In Crispin Thurlow & Kristine Mroczek (eds.). Digital Discourse: Language in the New Media: 251-273. Oxford: Oxford University Press.
Chayco, M. (2008). Portable Communities. The Social Dynamics of Online and Mobile Connectedness. New York: State University of New York Press.
Daniel, M. & A. Spencer (2009). The vocative– an outlier case. In A. Malčukov & A. Spencer (eds.), The Oxford Handbook of Case: 626–634. Oxford: Oxford University Press.
Dubois, J. (2007). The Stance Triangle. In Englebretson, R. (ed.) Stancetaking in Discourse. Amsterdam: John Benjamins.
Eggins, S. & D. Slade (1997). Analysing Casual Conversation. London: Equinox.
Englebretson, R. (ed.) (2007). Stancetaking in Discourse. Amsterdam: John Benjamins.
Fasold, R.W. (1990). The Sociolinguistics of Language. Oxford: Oxford University Press.
Fetzer, A. & Oishi, E. (2014). “Evidentiality in discourse”. Intercultural Pragmatics 11(3): 321-332.
Giammatteo, M., P. Gubitosi & A. Parini (2018). “La comunicación mediada por computadora”. In Mabel Giammatteo, Patricia Gubitosi & Alejandro Parini (eds.) El español en la red. Madrid: Iberoamericana Vervuert: 11-26.
Goodwin, C. (2006). The Hidden Life of Girls: Games of Stance, Status, and Exclusion. Oxford: Blackwell.
Granato, L. & A. Parini (2015). Online follow-ups as evaluative reactions to two visits of the Argentine President to the United States. In Anita Fetzer, Elda Weizman and Lawrence N. Berlin (eds.) The Dynamics of Political Discourse: Forms and Functions of Follow-Ups, Amsterdam: John Benjamins
Guerra Bernal, N. (2008). El discurso conflictivo en interacciones coloquiales en ingles y español. In Briz, A.; A. Hidalgo; M. Albelda; J. Contreras and N. Hernández Flores (eds) Cortesía y conversación: de lo escrito a lo oral .III Coloquio Internacional del Programa EDICE. Valencia: Universidad de Valencia.
Halliday, M.A.K. & C. Matthiessen (2004)6 An Introduction to Functional Grammar. London: Arnold.
Hennig-Thurau, T. et. al. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18 (1): 38-52.
Hunston, S. & G. Thompson (1999). Evaluation in Text. Authorial Stance and the Construction of Discourse. Oxford: Oxford University Press.
Jones, R., A. Chik & C. Hafner (eds.) (2015). Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age. New York: Routledge.
Kozinets, R. (2010). Netnography. Doing Ethnographic Research Online. London: Sage.
Kuehn, K. (2011). Prosumer-Citizenship and the local: A critical Case study of Consumer Reviewing on Yelp. Unpublished dissertation, Pennsylvania State University.
Labov, W. (1972). Language in the Inner City: Studies in Black English Vernacular. Philadelphia: University of Philadelphia Press.
Labov, W. & J. Waletsky (1967). “Narrative analysis. Oral versions of narrative experiences.” In Helm, J. (ed.) Essays on the Verbal and Visual Arts, 12-44. Seattle: University of Washington Press.
Landert, D. & A. H. Jucker (2011). “Private and Public in Mass Media Communication: From Letters to the Editor to Online Commentaries” Journal of Pragmatics 43:1422-1434.
Lang, P. G. (2007). “Commenting on comments: Investigating responses to antagonism on YouTube”. Society for Applied Anthropology Conference. 31: 163-190.
Leech, G. (1999). “The distribution and Function of Vocatives in American and British English Conversation”, in Hasselgård Hilde and Signe Oksefjell (eds.) Out of Corpora: Studies in Honour of Stig Johansson, Amsterdam Rodopi: 107-118
McCarthy, M. & A. O’Keeffe (2003). “‘What's in a name?’ vocatives in casual conversations and radio phone-in calls”. Language and Computers, 46(1): 153-185.
Martin, J. R., & D. Rose (2003). Working with Discourse. Meaning beyond the Clause. London: Continuum.
Martin J. R., & P. White (2005). The Language of Evaluation. Appraisal in English. London and New York: Palgrave Mackmillan.
Mudambi, S. & D. Schuff (2010). What makes a helpful online review? A study of consumer reviews on Amazon.com. MIS Quarterly, 34(1): 185-200.
Parini, A. & A. Fetzer (in press). Evidentiality and Stance in YouTube comments on smartphone reviews. Internet Pragmatics. (Accepted for publication August 2018).
Parini, A. & L. Granato (2016). “Discourse functions and resources in the co-construction of YouTube technology product reviews”. Paper presented at the 3rd International Pragmatics Conference. American Pragmatics Association. Indiana, Bloomington, United States. 4-6 November 2016.
Pinch, T. & F. Kesler (2011). How Aunt Ammy gets her free luch: A study of the top thousand customer reviewers at Amazon.com. Available online: https://docs.google.com/viewer? a=v&pid=sites&srcid=ZnJlZWx1bmNoLm1lfHRlc3R8Z3g6NDgOMjliMjM30WQzMWRlNw.
Pullen, D., C. Gitsaki & M. Baguley (2010). Technoliteracy, Discourse and Social Practice. Frameworks and Applications in the Digital Age. New York: Information Science Reference
Reicher, S. ([1982] 2010). “The determination of collective behaviour”, in Tajfel (ed.) Social Identity and Intergroup Relations: 41-83, Cambridge: Cambridge University Press.
Tajfel, H. (1972). “La catégorisation sociale”. In Moscovici, S. (ed.) Introduction à la psychologie sociale. Paris: Larousse.
Thelwall, M., P. Sud & F. Vis (2012). “Commenting on YouTube videos: From Guatemalan Rock to El Big Bang”. Journal of the American Society for Information Science and Technology, 63(3), 616-629.
Tucker, G. (1998). The Lexicogrammar of Adjectives. A Systemic Functional Approach to Lexis. London and New York: Cassell.
Vásquez, C. (2012). Narrativity and involvement in online consumer reviews: Thew case of TripAdvisor. Narrative Inquiry, 22 (1), 105-21
Vásquez, C. (2014). The Discourse of Online Consumer Reviews. London: Bloomsbury.
Vela Delfa, C. (2018). Organización y estructura de los mensajes de correo electrónico. Tonos Digital, 34: 1-28
Wardhough, R. (1986). An introduction to sociolinguistics. Oxford: Blackwell.
Warner, M. (2002) Publics and Counterpublics. New York: Zone Books
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Publicado
18/12/2018
Cómo citar
Parini, A., & Giammatteo, M. (2018). Formas de tratamiento y evaluación en español como recursos de toma de posturas en la co-construcción de reseñas de productos en YouTube. Revista De Estudios Del Discurso Digital (REDD), (1), 123–156. https://doi.org/10.24197/redd.1.2018.123-156
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