The Role of Airlines in Promoting Halal Tourism
DOI:
https://doi.org/10.24197/st.1.2023.145-164Keywords:
Promotion, Airline, Halal, Tourism, Halal Tourism, Moslem Tourist, IslamAbstract
Moslim consumers are one of the rapidly rising market segments. Tourism staff should pay attention to Moslim needs. From there, the halal tourism model is increasingly echoed. The study finds that the role of airlines in promoting halal tourism consists of several things. This includes fulfilling Moslem-friendly airport facilities, providing Moslem-friendly airlines, equipping airlines with halal meals, achieving world halal tourism, putting halal tourism logos, increasing the digital service of Moslem-friendly airlines, and advertising in media. Although several previous papers have provided knowledge about airlines in halal tourism at a glance, there is a scarcity of research that has ever examined airlines as promotional vehicles in halal tourism as the main topic—the majority of research is limited to discuss airlines studies generally viewed from a halal tourism perspective.
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