Twitter, capital social y adopción de e-servicios

  • Cayetano Medina-Molina Centro Universitario San Isidoro
  • Manuel Rey-Moreno Universidad de Sevilla

Resumen

Una vez establecida la relevancia que el uso de los social media puede presentar en los entornos virtuales de aprendizaje, el presente trabajo profundiza en el análisis del impacto que Twitter puede tener a través de la configuración que permiten de las interacciones sociales. Para ello, el presente trabajo analiza el papel moderador que presenta el uso de Twitter en la adopción de una plataforma de e-Learning, distinguiendo en si la configuración de este se puede vincular con el desarrollo de capital social bonding o bridging. Los resultados alcanzados nos permiten establecer que Twitter modera la relación entre el único antecedente significativo de la intención de uso y del uso efectivo, la expectativa de esfuerzo. Asimismo, no permiten establecer que exista una diferencia significativa en el funcionamiento del modelo en función de emplear un Twitter genérico o un Twitter específico vinculado con la temática del curso.

Citas

Ahmad, S., Mustafa, M. & Ullah, A. (2016). Association of demographics motives and intensity of Using Social Networking Sites with the formation of bonding and bridging social capital in Pakistan. Computers in Human Behavior 57: 107-114.

Ainin, S., Naqushbandi, M.M., Moghavvemi, S. & Jaafar, N.I. (2015). Facebook usage, socialization and academic performance. Computers & Education 83: 64-73.

Aleksic-Maslac, K. & Magzan, M. (2012). ICT as a tool for building social capital in higher education. Computer-Wide Information Systems 29(4): 272-280.

Algawait, E., Shahzad, B. & Alim, S. (2015). Impact of social media usage on students’ academic performance in Saudi Arabia. Computers in Human Behavior 51: 1092-1097.

Arteaga, R. Cortijo, V. & Javed, U. (2014). Students` perceptions of Facebook for academic purposes. Computers & Education 70: 138-149.

Balaji, M.S., Roy, S. K. & Sadeque, S. (2016). Antecedents and consequences of university brand identification. Journal of Business Research 69(8): 3023-3032.

Balakrishnan, V., Liew, T. K. & Pourgholaminerad, S. (2015). Fun learning with Edooware- A social media enabled tool. Computers & Education 80: 39-47.

Cao, Y., Ajjan, H. & Hong, P. (2013). Using social media applications for educational outcomes in college teaching: A structural equation analysis. British Journal of Educational Technology 44(4): 581-593

Carpenter, J. P. & Kutka, D. G. (2014). How and Why Educators Use twitter: A Survey of the Field. Journal of Research on Technology in Education 46(4): 414-434.

Chan, F. K. Y., Thong, J. Y. L., Venkatesh, V., Brown, S. A., Hu, P. J-A. & Tam, K. T. (2010). Modelling Citizen Satisfaction with Mandatory Adoption of an E-Government Technology. Journal of the Association for Information Systems 11(10): 519-549.

Chu, T-H. & Chen, Y-Y. (2016). With Good We Become Good: Understanding e-learning adoption by theory of planned behavior and group influences. Computers & Education 92-93: 37-52.

Domizi, D.P. (2013). Microblogging to Foster Connections and Community in a Weekly Graduate Seminar Course. TechTrends 57(1): 43-51.

Dunlap, J. C. & Lowenthal, P. R. (2009). Tweeting the Night Away: Using Twitter to Enhance Social Presence. Journal of Information Systems Education 20(2): 129-135.

Fauville, G., Dupont, S., von Thun, S. & Lundin, J. (2015). Can Facebook be used to increase scientific literacy? A case study of the Monterrey Bay Aquarium Research Institute Facebook page and ocean literacy. Computers & Education 82: 60-73.

Gao, F., Luo, T. & Zhang, K. (2012). Twitting for learning: A critical analysis of research on microblogging in education published in 2008-2011. British Journal of Educational Technology 43: 783-801

Henseler, J. & Fassott, G. (2010). Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures. In Esposito, V. et al (eds): Handbook of Partial Least Squares, Springer Handbooks of Computational Statistics.

Hernández, B., Montaner, B.T., Sese, F.J., Urquizu, P. (2011). The role of social motivations in e-learning. How do they affect usage and success of ICT interactive tools? Computers in Human Behavior 27: 2224-2232.

Imlawi, J., Gregg, D. & Karimi, J. (2015). Student engagement in course-based social networks: The impact of instructor credibility and the use of communication. Computers & Education 88: 84-96.

Islam, M. A., Akkaruzzannon, M. & Ramayah, T. (2011). The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-efficacy as a moderator. International Business Research 4(2): 80-89.

Jenkins, H., Purushotma, R., Weigel, M., Clinton, K. & Robinson A. J. (2009). Confronting the challenges of participatory culture: Media education for the 21st century. Cambridge, M.A.: MIT Press

Junco, R. & Cotton, S. R. (2011). Perceived academic effects of instant messaging use. Computers & Education 56: 370-378.

Junco, R. Elavsky, C. M. & Heiberger, G. (2013). Putting Twitter to the test: Assessing outcomes for students collaboration, engagement and success. British Journal of Educational Technology 22: 273-287

Junco, R., Heiberger, G. & Loken, E. (2011). The effect of Twitter on college students engagement and grades. Journal of computer Assisted Learning 27(2): 119-132.

Khan, M. L., Wohn, D. Y. & Ellison, N. B. (2014). Actual friends matter: An internet skills perspective on teens` informal academic collaboration on Facebook. Computers & Education 79: 138-147.

Kuh, G. D. (2009). What student affairs professionals need to know about student engagement. Journal of College Student Development 50(6): 683-706.

Lai, C., Wang, Q. & Lei, J. (2012). What factors predict undergraduate students` use of technology for learning? A case from Hong Kong. Computers & Education 59: 569-579.

Medina, C. & Rufín, R. (2014). Social Network sites as a moderating factor in e-Learning platform adoption. An extension. Lecture Notes in Computer Science, 8718. Springer, 277-287.

Menkhoff, T., Chay, Y. W., Bengtsson, M. L., Woodard, C. J. & Gan, B. (2015). Incorporating microblogging (“tweeting”) in higher education: Lessons learnt in a knowledge management course. Computers in Human Behavior 51: 1295-1302.

Mora, H., Signes, M. T., De Miguel, G. & Gilart, V. (2015). Management of social networks in the educational process. Computers in Human Behavior 51: 890-895.

Neier, S. & Zayer, L. T. (2015). Students` Perceptions and Experiences of Social Media in Higher Education. Journal of Marketing Education 37(3): 133-143

Preacher, K. & Hayes, F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediation models. Behavior Research Models 40: 879–891.

Putnam, R.D. (2000). Blowing alone. New York: Simon & Schuster.

Rigdon, E. E., Schumacker, R.E. & Wothke, W. (1998). A comparative review of interaction and nonlinear modelling. In R.E. Schumacker; G.A. Marcoulides (Eds.): Interaction and nonlinear effects in structural equation modeling, Mahwah, NJ: Lawrence Erlbaum, 1-16.

Ringle, C.M., Wende, S. & Will, A. (2008): SmartPLS 2.0 (Beta). University of Hamburg: Hamburg, Germany, 2005. Retrieved from http://www.smartpls.de

Rufín, R. & Medina, C. (2012). Social Network Sites and e-Learning Adoption. Communications in Computer and Information Science, Springer, 69–79.

Rutter, R., Roper, S. & Lettice, F. (2016). Social media interaction, the university brand and recruitment performance. Journal of Business Research 69(8): 3096-3104.

Sánchez-Franco, M. J., Buitrago-Esquinas, E. M. & Yñiguez, R. (2012). How to intensify the individual’s feelings of belonging to a social networking site? Contributions from community drivers and post-adoption behaviours”. Management Decision 50(6): 1137-1154.

Sánchez-Franco, M. J., Peral-Peral, B. & Villarejo-Ramos, A. F. (2014). Users` intrinsic and extrinsic drivers to use a web-based educational environment. Computers & Education 74: 81-97.

Seale, J., Georgeson, J., Mamas, C. & Swain, J. (2015). Not the kind of “digital capital”? An examination of the complex relationships between disabled students, their technologies and higher education institutions. Computers & Education 82: 118-128.

Son, J. & Lin, N. (2008). Social capital and civic action: a network-based approach. Social Science Research 37(1): 330-349.

Su, A. Y. S., Yang, S. J. H., Hwang, H-Y. & Zhang, J. (2010). A Web 2.0-based collaborative annotation system for enhancing knowledge sharing in collaborative learning environments. Computers & Education 55: 752-766.

Tomai, M., Rosa, V., Mebane, M. E., D´Acunti, A., Benedetti, M. & Francescato, D. (2010). Virtual communities in schools as tools to promote social captal with high school students. Computers & Education 54: 265-274.

Uzunboylu, H., Bicen, H., N. Hand. & Cavus, N. (2011). The efficient virtual learning environment: A case study of web 2.0 tools and Windows live spaces. Computers & Education 56: 720-726.

Van Dijk, J., Peters, O. & Ebbers, W. (2008). Explaining the acceptance and use of government internet services: A multivariate analysis of 2006 survey data in the Netherlands. Government Information Quarterly 25(3): 379-399.

Vygotsky, L.S. (1978): Mind In Society: the Development of Higher Psychological Processes. Cambridge, M.A.: Harvard Univerity Press.

Wang, H.C. & Chiu, Y.T. (2011). Assessing e-learning 2.0 system success. Computers & Education 57: 1790-1800.

Wang, Y-S. & Shih, Y-W. (2009). Why do people use information kiosks? A validation of the United Theory of Acceptance and Use of Technology. Government Information Quarterly 26: 158-165

Wei, H-C., Peng, H. & Chou, C. (2015). Can more interactivity improve learning achievement in an online course? Effects of college students` perceptions and actual use of course-management system on their learning achievement. Computers & Education 83: 10-21.

Whom, D.Y., Ellison, N.B., Khan, M.L., Fewins-Bliss, R. & Gray, E. (2013). The role of social media in shaping first-generation high school students´ college aspirations: A social capital lens. Computers & Education 63: 424-436.

Williams, D. (2006). On and off the net scales for social capital in an online era. Journal of Computer -Mediated Communications 11: 593-628.

Zhang, Z-J. (2014). Civic engagement among educated Chinese youth: The role of SNS (Social Networking Services), bonding and bridging social capital. Computers & Education 75: 263-273.
Publicado
12/07/2017
Cómo citar
MEDINA-MOLINA, Cayetano; REY-MORENO, Manuel. Twitter, capital social y adopción de e-servicios. Sociología y Tecnociencia, [S.l.], v. 7, n. 2, p. 73-93, july 2017. ISSN 1989-8487. Disponible en: <https://revistas.uva.es/index.php/sociotecno/article/view/860>. Fecha de acceso: 22 sep. 2017 doi: https://doi.org/10.24197/st.2.2017.73-93.