CSR Communication in Realizing a Sustainable Environment in Indonesian
DOI:
https://doi.org/10.24197/st.2.2025.195-212Keywords:
CSR Communication, Sustainable Environment, PertaminaAbstract
The company's role is needed as a supporting role or what is usually called Corporate Social Responsibility (CSR) to create an empowered society. One of the Indonesian State-Owned Enterprises, PT Pertamina focuses on preserving the environment and protecting coastal areas through the Permata Hijau Pesisir Gambut program. The Permata Hijau Pesisir Gambut CSR program has succeeded in inviting the community to implement environmental care and empower the surrounding community through a CSR communication approach. This research will focus on discussing how to implement the Permata Hijau Pesisir Gambut Program's CSR communication in realizing a sustainable environment. This research uses a qualitative descriptive approach with a case study method. Data collection techniques through in-depth interviews, literature reviews and related documents. The research results show that the implementation of CSR communication implemented by PT Kilang Pertamina Internasional Renefinery Unit II Pakning River Production has succeeded in implementing the three CSR principles, namely planet, people and profit to realize sustainable development. PT Kilang Pertamina Internasional Renefinery Unit II Production Sungai Pakning applies a symmetrical model of CSR communication in the form of socialization, training and direct assistance to community groups, in collaboration with the Harapan Bersama Group as a target group to create a mangrove education center ecotourism. CSR communication is also supported by technology of utilizing the social media Instagram to persuade the public to have an understanding regarding environmental protection and empowering the environment to improve the community's economyDownloads
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