What role does the humanisation of AI play in improving tourist performance. Sociología y tecnociencia, [S. l.], v. 15, n. 1, p. 223–248, 2025. DOI: 10.24197/st.1.2025.223-248. Disponível em: https://revistas.uva.es/index.php/sociotecno/article/view/9537. Acesso em: 17 jan. 2026.