The image of Livia Drusilla in the sculpture of the Baetica territory in the Roman High Empire

Abstract

Turned into a symbol of evil, Livia Drusilla's image has been maligned and manipulated since ancient times by their peers. Despite the pejorative image transmitted around her figure, numerous sculptural remains have survived time and allow us to get an idea of the vision that the Roman people from the Baetica developed around this great lady. The advent of the principality required a propaganda apparatus responsible for expanding the ideology of the new Roman era. In this process the power of the images acquired a massive and systematic character at the service of the imperial family, and the first empress reinforced her image merged with that of her husband and the rest of the imperial family. Inserted in this ideological policy, Livia Drusilla saw her figure politicized and mediated according to government interests.