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Algorithmic Mobilities in E-Commerce: Recommender Systems and the Circulation of Goods and Consumer Attention
2026-05-23Algorithmic mobilities in e-commerce are produced through recommender systems that organize the movement of commodities across digital interfaces and material distribution networks. Within platform retail, goods do not circulate only through purchase and delivery. They move through ranked listings, personalized displays, search results, promoted suggestions and continuously updated pathways of visibility that determine which commodities travel across screens, carts, warehouses and delivery routes. Recommender systems function as socio technical infrastructures that sort products, reposition them within commercial circulation and connect consumer activity with the logistical movement of goods across local, regional and transnational marketplaces. These systems also mobilize data traces produced through activities such as browsing, clicking, searching and buying, thereby converting consumer behavior into a form that will determine future commodity movement. The visibility and movement of products are thus mediated algorithmically, where digital sorting mechanisms play a role in determining how products become discoverable, desirable and physically movable within interconnected retail spaces.
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