The use of big data and data science to organise contents in digital social platforms, and its influence in socialization

Authors

Keywords:

communication; socialization; big data; data science; social media.

Abstract

Information technologies have increased their capacity to store and transfer information over the years, allowing large amounts of information to be concentrated in vast databases. This paper will take a look at how a dozen of the main web platforms and social media make use of data science to process and interpret this information, to analyse its consequences, for instance, the selection and organization of contents, the prediction of user consumption habits or the influence in users' topics of conversation.

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Author Biography

  • Ruben Jiménez Majidi, Instituto para el Conocimiento, la Gobernanza y el Desarrollo globales, Instituto para el Conocimiento, la Gobernanza y el Desarrollo globales

     

     

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Published

2021-10-11

Issue

Vol. 11 No. Extra_2 (2021): The Impact of Advances in Artificial Intelligence, Autonomous Learning Systems, and Science

Section

Monographic

License

Sociología y tecnociencia is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

The journal allows the authors to retain publishing rights. Authors may reprint their articles in other media without having to request authorization, provided they indicate that the article was originally published in Sociología y Tecnociencia.

How to Cite

The use of big data and data science to organise contents in digital social platforms, and its influence in socialization. (2021). Sociología Y Tecnociencia, 11(Extra_2), 140-155. https://revistas.uva.es/index.php/sociotecno/article/view/5634