Género y dinámica de la comunicación política en Java occidental: Retos y oportunidades en la participación política
DOI:
https://doi.org/10.24197/8hv5hh66Palabras clave:
género, preferencia, estrategia de comunicación política, acción de comunicaciónResumen
Las cuestiones de género en política siempre están asociadas a la desigual participación y representación de las mujeres en las actividades políticas. Los partidos políticos se convierten en un foro para que las mujeres muestren su potencial basado en su capacidad y habilidad para convertirse en recursos políticos para construir y aumentar el apoyo político a sí mismas y a sus partidos. La capacidad y aptitud de las mujeres puede verse desde su habilidad para construir relaciones a través de sus estilos de comunicación y acciones. El objetivo de esta investigación es describir las cuestiones de género, las preferencias, los estilos y las acciones de comunicación política de los políticos del PKS y del PPP en un esfuerzo por conseguir el apoyo político de los ciudadanos. Esta investigación utiliza un método descriptivo que describe hechos o acontecimientos reales de forma exhaustiva y sistemática los estilos y acciones de comunicación de los políticos del PKS y del PPP. Las técnicas de recogida de datos se llevaron a cabo mediante entrevistas en profundidad con políticos del PKS y del PPP. La técnica de muestreo se realizó de forma intencionada sobre 3 políticos. Los resultados mostraron que el PKS y el PPP apoyan la igualdad de género, tanto en la participación política como en la representación de las mujeres en el parlamento. Las preferencias políticas de las mujeres se basan en el espacio que les da el partido para participar en política, con el fin de que se sientan lo suficientemente seguras como para defender los derechos de la mujer. El estilo de comunicación de las mujeres es bidireccional, íntimamente abierto y colaborativo. La acción comunicativa es directa, tanto personal como grupal. Los medios utilizados por los medios de comunicación de masas y los medios sociales son limitados. La audiencia es comunitaria. La evaluación de sus acciones de comunicación política es más por intereses personales, viendo su cautela, su imagen positiva de sí misma y su forma de interactuar socialmente.
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