THE SCHOOL OFFER AND THE WAY OF ADVERTISING IT IN PALENCIA CAPITAL AND PROVINCE (1900-1930)

Abstract

At present, with the abundance of advertising media and aggressive and oversized advertising modalities, it might seem to us that the advertising procedure and its intensity, at the beginning of the 20th century and in a province like Palencia, could be poor and deficient. However, the available resources were also used and through them the message was intended to spread the message at a wider social level. This is how we see it in the first third of the 20th century in Palencia. In this case we refer to the field of education.