Presuppositions and implicatures: the proposals in the 2015 Argentine presidential campaign on Twitter

Abstract

This study pursues the general objective of analyzing, from the theoretical-methodological framework of Strategic Discourse Analysis, the discursive strategy "Submit campaign proposals", deployed in a corpus of messages published in the official Twitter accounts of the three main Argentine presidential candidates during the 2015 campaign. This entails the analysis and comparison of the four substrategies that articulate it. Among the main results achieved, it is recognized the importance of the analysis of certain resources of a pragmatic nature (implicatures, presuppositions and illocutionary acts) to differentiate these substrategies and recognize the different degrees of commitment of the candidate that each one involves. Therefore, this analysis constitutes one more example of the importance of adopting the cyberpragmatic perspective when studying digital discourses.