CONCEPTUAL METAPHOR IN MICHELLE OBAMA’S 2012 RE-ELECTION SPEECHES
Keywords:political discourse analysis, Michelle Obama, 2012 US presidential campaign, conceptual metaphor, social cognition, political language
On November 7th 2012, after being re-elected as the President of the United States, Barack Obama devoted some words in his acceptance speech to the First Lady as his first supporter. The world’s media generally acknowledged this statement as something more than a mere formality, due to the active role played by Michelle Obama, which was considered decisive for the final result of this disputed electoral race.
This paper seeks to study the various strategies employed throughout the 2012 US Presidential Campaign by analyzing her official speeches and comparing them to those of her husband and other direct influences. The analysis of persuasive figurative language in a corpus consisting of the speeches delivered in the last four months of the campaign is based on approaches by Lakoff and Johnson (1980) and Charteris-Black (2004) and may allow us to identify her tools of political persuasion.
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